When a company knows the consumer’s behavior, it knows which consumer to market to and the target market. Wal-Mart is very aware of their consumer’s behavior. Wal-Mart knows that the average Wal-Mart shopping is an everyday family living from pay check to pay check. The Wal-Mart consumer could also be a middle class family. These types of families are usually on a budget and buy only the necessities. Most of Wal- Mart’s consumers have a routine response behavior means the type of decision making exhibited by the consumer buying frequently purchased, low cost goods and services, and requires little search and research.
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