Wal-Mart
Friday, November 12, 2010

Week 11 – Integrated Marketing Communications

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Wal-Mart currently has a sale promotion for the holiday season; they are now offering free shipping from walmart.com to homes this season wi...
Sunday, November 7, 2010

Week 10 – Product Concepts

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            Wal-Mart’s sells mostly convenience products to their consumers. These products are usually inexpensive and require little sho...
Tuesday, November 2, 2010

Sales Promotion & Personal Selling

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Marketers use sales promotion to increase the effectiveness of their promotional efforts. Wal-mart does this by using consumer sales promot...
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Monday, October 25, 2010

Wal-Mart Ad

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Wal-Mart Ad

Week 8 – Advertising & Public Relations

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Wal-Mart is an institution that many middle class families living in a suburban area already know about. But that’s not to say that Wal-Ma...
Saturday, October 16, 2010

Week 7 – Retailing

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            Wal-Mart is one of the companies that dominates the retailing industry. Their annual U.S sales are greater than the next fiv...
Saturday, October 9, 2010

Week 6 - Consumer Decision Making

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When a company knows the consumer’s behavior, it knows which consumer to market to and the target market. Wal-Mart is very aware of their co...
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