Wal-Mart is one of the companies that dominates the retailing industry. Their annual U.S sales are greater than the next five U.S retail sales combined! Wal-Mart would be categorized as a discount store; it is the largest full line discount store. A lot of Wal-Marts retailing comes from the online selection of toys and electronics. Wal-Mart also participates in scrambled merchandising meaning it provides a wide variety of nontraditional goods and services under one roof. Many Wal-Marts are now ’24 Hour Supercenters’ in that they have supermarkets, pharmacies, photo centers, vision centers, auto centers, nail salons, and some locations have fast food chains like Subways or Dunkin Donuts. Wal-Mart uses data mining which helps retailers make better product mix decisions. Wal-Mart uses this to manage markdowns, how to advertise to their target market, and determine which products to stock at what price.
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