Competitive advantages allows my company, Wal-Mart to deliver enhanced customer satisfaction and value. Wal-Mart is the world’s largest retailer of general merchandise; because they focus on customer service, and have a large selection of products at lower prices. Wal-Mart is able to keep their prices down because of a variety of reasons. One factor is how frugal they are with their employees (Efficient Labor); Wal-Mart has been seen as giving their employees meager wages. Wal-Mart tries to save every penny the can; even with factors like the cooling and heating of the store (No-frills good and services). Wal-Mart also keeps their prices as low as possible by persistently pushing its suppliers (New methods of service delivery). Wal-Mart demonstrates two competitive advantages, which set the store apart from other discount stores. The first being the partnership with Sam’s Wholesale Club which is a membership warehouse. The second being Wal-Mart stores offer the Wal-Mart neighborhood market which has the services of a traditional grocery store. All these factors provide evidence for why Wal-Mart is the larger retailer in discounting general merchandise.
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