Wal-Mart’s target market would have to be people in the suburban and rural areas. Wal-Mart’s consumers are everyday families who live from pay check to pay check. Years back Wal-Mart’s demographic was lower middle class families and poorer, but they have been trying to target middle and upper middle class with the recent economic recession. Wal- Mart targets to these groups of people by offering a selection of quality merchandise at an affordable price. The families Wal-Mart targets are from various different backgrounds. Basically Wal-Mart markets to people on a budget no matter what their age or ethnic background.
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