Week 11 – Integrated Marketing Communications

Wal-Mart currently has a sale promotion for the holiday season; they are now offering free shipping from walmart.com to homes this season with no minimum purchase required. Wal-Mart uses communication through television commercials, Facebook, Youtube, and Twitter. One way Wal-Maart mass communicates to its consumers is through their flyer.

Week 10 – Product Concepts

            Wal-Mart’s sells mostly convenience products to their consumers. These products are usually inexpensive and require little shopping effort and planning. Most consumers who enter Wal-Mart already know which products they will be receiving. Wal-Mart like most large retail and grocery chains, offer private store brands. These brands are referred to as house brands or generic brands and are usually lower priced items. Some of the brands carried by Wal-Mart include;

 

·       Sam’s Choice

·       Great Value

·      Ol' Roy

·       Parents Choice

Sales Promotion & Personal Selling

Marketers use sales promotion to increase the effectiveness of their promotional efforts. Wal-mart does this by using consumer sales promotion with such tactics like online promoting. Wal -Mart is currently offering holiday online specials, which gives consumers the incentive to buy products online. Wal-Mart also offers Wal-Mart credit cards which gives the consumers the encouragement to buy more products at a higher cost from which in a way is a form of sales promotion. Wal-Mart offers free site to store shipping on eligible items, improving online shopping for consumers. Wal-Mart also has “Rollback Prices”, in which they reduce all ready low prices.