Week 10 – Product Concepts

            Wal-Mart’s sells mostly convenience products to their consumers. These products are usually inexpensive and require little shopping effort and planning. Most consumers who enter Wal-Mart already know which products they will be receiving. Wal-Mart like most large retail and grocery chains, offer private store brands. These brands are referred to as house brands or generic brands and are usually lower priced items. Some of the brands carried by Wal-Mart include;

 

·       Sam’s Choice

·       Great Value

·      Ol' Roy

·       Parents Choice