Marketers use sales promotion to increase the effectiveness of their promotional efforts. Wal-mart does this by using consumer sales promotion with such tactics like online promoting. Wal -Mart is currently offering holiday online specials, which gives consumers the incentive to buy products online. Wal-Mart also offers Wal-Mart credit cards which gives the consumers the encouragement to buy more products at a higher cost from which in a way is a form of sales promotion. Wal-Mart offers free site to store shipping on eligible items, improving online shopping for consumers. Wal-Mart also has “Rollback Prices”, in which they reduce all ready low prices.
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